This is a comprehensive textbook on Search Engine Marketing, published by Pearson Education under the IBM Press series. It covers various topics related to driving search traffic to a company’s website, including strategies, techniques, and best practices. The book is written in English by Mike Moran and Bill Hunt, both of whom have extensive experience in the field. With 672 pages of content, this trade paperback is a valuable resource for anyone looking to improve their search engine marketing skills. It has a length of 7.1in, a height of 1.3in, and a width of 9.1in, making it a substantial book to add to your collection. The publication year is 2008, but the information provided is still relevant today.